In the old days, we had kids come to the house every Sunday with a vacuum cleaner, a bucket and detergent, they cleaned our cars and were paid monthly for their good services.
I recently heard from one of them, he is today the assistant chief engineer at the Eagle Beach Resort, a productive and reliable individual who got his start when he identified a service niche in the market and exploited it.
In recent years, I rarely washed my car. And I beat myself up for it. How come such a neat individual can be so careless, when it comes to her wheels?
The question is still open to debate. But as a rule, I keep my mind clean and my car dusty.
The other day Alex Lovera dropped an ad into my WhatsApp for a new car wash, Splash ‘n Dash, located on Sasakiweg, in front of Divi Links, in a new beauty-less commercial building.
My relationship with Alex Lovera has always been love-hate, he is hard-nosed but when he finally moves, he moves fast, which I appreciate.
I took note of his message, which proves – attention Alex — that advertising works!
Saturday, when I could no longer see through my windshield, I stopped at the place, and met Enrique, the supervisor, a killer-charming dude.
He took me through the process, simple, but tricky, because you are asked to relinquish control of the car, put it in neutral, take hands off the wheel, sit back and chillax.
I could not find neutral.
But then I did, and watched Enrique pressure wash the big mess off my rims. Next, the car glided onto the conveyer belt, which activated a giant soft blue mop that flopped, then sprinklers, swivel brushes, high-pressure water jets, soapy detergent, and air blowers.
I emerged on the other side, for the after-wash wipe-down.
It took just a few minutes, my antenna was knocked off, though, but otherwise my car has never been so clean, I could get used to that.
So, now I wanna go every Saturday. To see Enrique. Can I buy a frequent client card? 10 washes 2 free?
The dirt road hugging the car wash brought me back in reality. It’s like shampooing a dog, once clean mine want to go roll in the dirt.
I believe Splash ‘n Dash will take some of the bao palo car washes out of business and they will have to identify another gray economy service sector. Once you have a tax-free business, you always wanna have one.