During these unprecedented times, more and more companies are going digital. The Lab Boutique Digital Marketing Agency, a Caribbean based online marketing agency, had been helping more than 120+ companies and organizations to establish their online brand presence since 2012. Digital Marketing is a must for companies nowadays and keeping up with this constantly evolving and innovating field is a priority at The Lab.
The Lab is proud to announce that it has entered into an affiliate partnership with MDC Partners Inc. (“MDC”) (NASDAQ: MDCA). MDC Partners is one of the most influential marketing and communications networks in the world, headquartered in New York. It’s celebrated for its innovative advertising, public relations, branding, digital, social and event marketing agency partners, which are responsible for some of the most memorable and effective campaigns for the world’s most respected brands. Recently, MDC announced a combination with The Stagwell Group, which is a digital-first marketing group. The exceptional talent at MDC combined with the advanced technologies of Stagwell is intended to service the modern marketer.
”We are extremely excited about our collaboration with MDC, a company that is known to be one of the most influential marketing and communication networks in the world”, said Diederik Kemmerling, CEO of The Lab. “This partnership marks the next chapter of our continued dedication to service our clients across the Caribbean and Latin America with extended services and capabilities.”
MDC has recently added nine new global affiliates as a means of expanding its deep network of talents in Latin America, now consisting of agency teams across Aruba, Costa Rica, Colombia, Curacao, Mexico, Nicaragua, Panama, Spain, and the U.S. In addition to Latin America, to date, the MDC global affiliate program has established a presence in the Middle East, Eastern Europe, Taiwan, Mainland China, Hong Kong, India, and Russia, with the goal of 50 affiliates across the globe by the end of 2021.
As part of the partnership, The Lab will also have access to MDC and Stagwell’s full suite of capabilities and will establish co-located teams across the globe. The Lab will give turns to colleagues of the team to work from the MDC and Stagwell’s office at the World Trade Center starting September. To help drive collaboration across MDC and its larger affiliate network, the group will leverage Locate, a proprietary tool developed by the Stagwell Group. Locate is a SaaS platform that connects technologists, creatives, and clients across the globe on a single, real-time platform.
The Lab is very excited to work together with MCD and Stagwell to combine the best of both worlds of local marketing knowledge and best practices in large scale international digital marketing campaigns, leading to an even higher level of expertise and services offered to The Lab’s current client base.
About The Lab
The Lab is a Caribbean-based Boutique Digital Marketing Agency founded in 2012, with clients in Aruba, Curacao, Bonaire, Sint Maarten, Barbados and Trinidad. In addition to its work for 120+ clients including Dr. Horacio E. Oduber Hospital Aruba, AZV, McDonald’s, FCCA, SETAR, Aruba Tourism Authority, Marriott Vacation Club, Hilton Aruba Caribbean Resort, RE/MAX, Kooyman and many more, The Lab has also supported projects for Aruba Doet (Oranjefonds), and the University of Aruba! In June of 2017, The Lab received the honor of being awarded Best in Business 2017 by Guardian Group, for their professionalism, team work, and their values.
About MDC Partners
MDC Partners is one of the most influential marketing and communications networks in the world. As “The Place Where Great Talent Lives,” MDC Partners is celebrated for its innovative advertising, public relations, branding, digital, social and event marketing agency partners, which are responsible for some of the most memorable and effective campaigns for the world’s most respected brands. By leveraging technology, data analytics, insights and strategic consulting solutions, MDC Partners drives creative excellence, business growth and measurable return on marketing investment for over 1,700 clients worldwide. For more information about MDC Partners and its partner firms, visit our website at www.mdc-partners.com and follow us on Twitter at www.twitter.com/mdcpartners.
