The Goal: 20/20 Vision, in 2020

It’s big news for The Specialists, Vision & Hearing. They rebranded. Retiring the Oduber & Kan name that served them since 1955, facing a new era as a family business, they are ready to take it to the next millennia, under a new name.

Times are changing and so is the nature of business. With a new name over the marquee The Specialists are heading into the future, with a bigger vision and a better sound.

What started in 1955 as a partnership, evolved into a most-recognized name with a catchy slogan: Wat Kan, kan Kan alleen.

Monichi Oduber, the first Optometrist in Aruba and Jeweler Sal Kan dedicated a corner of the famed jewelry store to eyewear and vision, and later when Optician Hans Jansen joined they opened a dedicated outlet on the main street, offering high quality products and excellent customer service.

In 1996 Optometrist Bert de Vries came along, and in time took over as managing director with his wife RoseMarie de Vries doing the financials.

Under the “Our Mission…Your Vision” slogan they continued to provide fantastic eye care to generations of happy customers, and sometimes along the way relocated to a larger store in the Cayena Mall, on Caya Betico Croes 222, in Oranjestad. In 2014 they also introduced a commercial hearing company, promoting the latest technology for the island’s hearing impaired.

Then the next generation graduated, Optician Marcus de Vries and Retail Professional Iris de Vries, they joined the business, contributing their experiences in the Netherlands and the USA, to the already thriving business.

The family has been talking about a name change for a long time and finally, with 2020 approaching they took the plunge retiring the name that served them faithfully for 65 years in honor of an appropriate new one, The Specialists, Vision & Hearing.

Bert has been passionate about eye care for many years, and still is. He recently started a monthly column in the Amigoe newspaper, with the idea of educating the public about vision. Every month, he says, he will discuss a specific topic that affects visual acuity such as myopia, hyperopia, and eye conditions such as cataracts, glaucoma and the effects of diabetes on the eyes, and more.

The equally fired up Iris reports that while the name changed everything else remained the same, same owner, same service, just a new fresh look, which will be promoted in the coming months to inform locals about the rebrand.

Both father and daughter duo acknowledge that there are many Opticians on the island but few Optometrists. As an Optometrist, Bert is a primary health care specialist trained to examine eyes, as an eye doctor who has earned a Doctor of Optometrist degree. As such he can provide expert advice on injuries, ocular diseases or abnormality, and problems with general health.

You now understand that the Specialists, Vision & Hearing, don’t run an average optical store.

They believe in friendly service, delicious cup of coffee included, they keep up with innovations, bringing the latest technology to Aruba and as sustainability advocates introduce eco friendly products to eye care here.

If you are like me, you are wearing a cheap pair of drugstore reading glasses now. Do yourself a favor, and drop in for a visit with The Specialists. Get yourself proper reading glasses made for your exact prescription, farsighted, nearsighted, astigmatism, left eye, right eye, if you have a 20/20 vision goal for 2020, you’d better have a customized pair of readers.

You know where to go.

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January 17, 2020
Rona Coster
Bati Bleki by Rona Coster
Bati Bleki by Rona Coster
Bati Bleki by Rona Coster
Bati Bleki by Rona Coster
Bati Bleki by Rona Coster
Bati Bleki by Rona Coster
Bati Bleki by Rona Coster