The Aruba QUALITY SEAL (AQS)  officially launched

This week at a casual reception in the garden of Wilhelmina Restaurant, the Aruba Tourism Authority introduced the 14 first recipients of the official Aruba Quality Seal. The companies certified have undergone an almost ten month process, since they were the first ones, part of a pilot project, put together by Qesh Services and the dedicated team at ATA.

The certification is now open to businesses in retail, tourist activities and restaurants, and comes complete with professional guidance at a modest fee which the Aruba Tourism Authority did not reveal, but is available upon request.

In the process of writing the hand-book for the Aruba Quality Seal, the team perused more than a dozen international certification programs and relied on the feedback received from participating companies.

They all agreed, their businesses are now running smoother, customer service is more defined, regulations are in place, people know more about what’s expected of them. Overall, the certification itself resolved many hanging issues and while intense, the results are rewarding.

Among restaurants now eligible for the AQS: Que Pasa – Gianni’s & Azia – Westdeck & One Happy Bowl.

Retail outlets earning the AQS: Cosecha – Aruba Aloe – Maggy’s Store & Rage Silver

Tour operators who qualified for AQS: Clear Kayak – Red Sail Sport – Fofoti – Kinikini and Balashi Brewery Tour

ATA’s director Ronella Tjin Asjoe-Croes revealed that her organization, as Aruba’s Destination Marketing AND Management Organization, introduced the Aruba Quality Seal certification, in addition to the Happy Information Officers (HIO) and the Aruba Certification Program (ACP).

Companies wishing to apply for Aruba’s Quality Seal must have a high percentage of employees who have graduated the Aruba Excellence Foundation’s certification, as those go hand in hand in assuring quality customer service on an individual and corporate level.

First you educate the individuals, then you mold them into a sustainable tourism entity, ticking like clockwork. Good plan!

The ATA team worked hard on this, remarked Tjin Asjoe-Croes, it was their endeavor, including the benchmark exercises, it all came together nicely through the pilot approach, and we now call more players to action via

The evening was nicely emceed by Patrick Melchior. Isha Kock, of the Aruba Tourism Authority who handled the process graciously asked any company ready to undertake the AQS challenge to study the dedicated website for information:

Testimonials by Fofoti, Gianni’s Group and Aruba Aloe indicate the certification is very helpful in assuring standards of service are formalized and followed. Amen.  

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January 18, 2020
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