Last week Wednesday, July 7th, Royal Aruba Aloe proudly opened its doors to the Dutch State Secretary for the Interior and Kingdom Relations, Mr. Raymond Knops, and a delegation of VNO Aruba. The occasion marked Royal Aruba Aloe’s first visit from the State Secretary, who had expressed interest in visiting the company, who recently received a designation “Royal” on April 22nd, 2021.
The Royal designation symbolizes His Majesty’s respect, appreciation, and trust towards the company receiving it. With its Royal Designation, Royal Aruba Aloe is the first company in the Caribbean part of the Dutch kingdom to join Royal companies such as Shell, KLM, KPN, and the Royal Schiphol Group.
The State Secretary’s visit began with a warm welcome from Mr. Koos Veel, Director of Operations, and Jossy Laclé, President of the Board of Royal Aruba Aloe. After that, Royal Aruba Aloe’s Tour Guide, Denrick Lopez, gave them an extensive explanation about the Aloe plant and its history on Aruba and guided them through Aruba Aloe’s in-house museum and a state-of-the-art factory in Hato, which impressed the State Secretary.
As the visit continued, Aruba Aloe’s Directory of Operations, Koos Veel, explained more about the company’s history. Of course, Royal Aruba Aloe also expressed their gratitude for the help from Holland during the difficult Covid months when all stores of the company were closed. Fortunately, the company managed to pass through all the difficult times and maintain all employees in service. Mr. Koos Veel explained proudly that the company was no longer in need of the wage subsidy and was running entirely normal again.
Mr. Veel had a few words to share regarding the visit: “We are honored that Royal Aruba Aloe had its first visit from the State Secretary Mr. Knops. We were especially proud to share how Royal Aruba Aloe has earned its designation “Royal.”
Royal Aruba Aloe, founded in 1890, is the first company in the Caribbean part of the Dutch kingdom to receive a designation “Royal” and one of the few Aloe companies in the world that grows, harvests and processes its own Aloe on-site. This Aloe, considered the Finest Aloe in the world, is the base of an ever-growing collection of premium skin, hair, and sun care products. Royal Aruba Aloe currently has 16 retail stores, and its products are available for purchase on www.arubaaloe.com (US & Canada) and www.arubaaloe.nl (Europe).
