RIU Hotels & Resorts awarded its top US travel agency partners at its 1st Annual Riu Partner Club Awards held at the Riu Palace Aruba on June 4th.
Agencies recognized were rewarded with a trip for two to Aruba to attend the Riu Partner Club Awards Ceremony. In addition to the awards program, they were treated to a VIP weekend, inclusive of special tours of the island, recreational activities and special events.
The goal of the awards is to recognize the best Riu Partner Club travel agent in the United States and Canada in an effort to demonstrate the consolidation of the Riu Partner Club program among travel agents in the US. The awards also aim to strengthen RIU brand loyalty in the US and Canadian market and re-launch other programs such as Riu Agents, Riu Specialist; the city hotel line Riu Plaza as well as Weddings and Groups (MICE).
Among the 20 agencies recognized were Vacations to Go (awarded top seller), Bevak Associates (awarded top group seller) and Destination Weddings (awarded top weddings seller).
The Riu Partner Club rewards travel agents for their loyalty, allowing them to quickly and easily earn points redeemable for vacations at any of RIU’s All-Inclusive 24 Hours resorts (blackout dates apply). Agents earn points by submitting their reservations through the Riu Partner Club. Points are based on the hotel and room category, the number of persons, room nights and travel dates or reservation channel.
About RIU Hotels & Resorts: The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family’s third generation. The company specializes in holiday resorts and over 70% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has more than 100 hotels in 18 countries, which welcome over 4 million guests a year and provide jobs for a total of 27,268 employees. RIU is currently the world’s 29th ranked chain, one of the Caribbean’s most popular, the largest in Spain in terms of revenue and the third largest in number of rooms.
