Revlon Relaunched In Aruba

All makeup loving women living on the island swear by the power of Revlon’s quality-products to get them through the day with perfect nails, makeup and hair.

Distributed here for a number of decades, the company is now in the hands of trusted and experienced Kosmetikos, who invited a team of international beauty consultants, to train and update all retail outlets regarding the “Live Boldly” campaign, showcasing female beauty and strength in an unapologetic and authentic style.

Revlon which today is a global leader in cosmetics, hair color, fragrances, skin and beauty care is one of the strongest consumer brand in the world. It was launched in 1932, and over the years popularized the All-American Look with super models such as Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington as its brand ambassadors.

Today’s new brand ambassadors, for the Live Boldly campaign launched in January 2018, include iconic Super Woman actress Gal Gadot, plus size model Ashley Graham, British model, Adwoa Aboah, Dutch Model Imaan Hammam and Brazilian model Raquel Zimmermann, all chosen to represent Revlon’s new spirit because they embody what it is to “Live Boldly.”

With products selling in over 100 countries across six continents, Revlon manages to continuously revitalize the cosmetic industry with trendy nail and lip colors and technological breakthroughs such as the long wear ColorStay transfer-resistant lipstick and makeup, which is very popular on the island.

The recently added Revlon Buttercream and the popular Cutex, Nail polish remover, are also in very high demand here and best of all are available island wide, enjoying many points of sales, with an amplified portfolio.

“Revlon,” says General Manager Juraima Quevedo, “is a platform accessible to all different types of women, allowing them to be themselves, and enhance their beauty and brilliance, every day, empowering them to live their lives to the fullest.”

The Revlon relaunch, managed by Kosmetikos, a member company of the Aruba Growth Fund, makes sure the products are distributed throughout the island and available at top boticas, supermarkets and beauty stores, also offering the world renown collections of the Cover Girl and Max Factor brands.

The official relaunch date on April 11th, in the presence of island influencers and dignitaries, took place just recently, and was well received in the business and beauty community.


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April 15, 2018
Rona Coster