PricewaterhouseCoopers has refreshed its branding in order to strengthen, and modernise how it represents its worldwide network to its clients, its people and the communities in which it operates. The new branding includes a simplified logo consisting of the initials “pwc” in lower-case type.
In practice, the initials “PwC” have been used interchangeably with “PricewaterhouseCoopers” both within and outside the organisation since its formation in 1998. This formal shortening of the brand name will provide consistency and ease of use for PwC firms around the world. “PricewaterhouseCoopers” remains the full name of the global organisation for legal purposes, and will be the name used by PwC firms to sign company audits.
The new logo was developed after consultation with PwC’s clients, partners and employees and is designed to be easier to use and better suited to digital and online use.
“Underlying the visual elements is what the PwC brand really stands for — how we are viewed by our clients, our people and our stakeholders. Beyond our capabilities and experience, we want PwC to be known for building great relationships with clients that help them create the value they’re looking for. This means that we consider our new brand more than just a change of name” said Cees Rokx, Territory Senior Partner of PwC Netherlands Antilles and Aruba.
The new brand went live on September 20, when PwC launched its redesigned websites in the 151 countries where PwC is active with more than 160,000 people.
About PricewaterhouseCoopers
PricewaterhouseCoopers Netherlands Antilles and Aruba dates back 70 years and has developed into an organization of more than 160 people dedicated to our clients out of our offices in Curacao, Aruba, St. Maarten and Bonaire.
PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 163,000 people in 151 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice.
“PwC” is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the PwC network. Each firm in the network is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way.
For more information, please contact: Hanneke Harmsen, phone: +599 9 4300189, email: [email protected].
www.pwc.com
www.pwc.com/dutch-caribbean
