The Yrausquin Family invited a small crowd of press members, clients and friends to the inauguration of its new showroom dedicated to Ford and Lincoln, the same exact brands sold by the family patriarch, Ruben Yrausquin Sr., in 1952, when the showroom first opened.
The renovations of the grand boulevard location, in two phases, featured a big hoopla for the Mercedes Benz event in April of last year, and a more low-key and family oriented mood for the second and last phase.
The third generation Yrausquin cuties were invited to cut the ribbon. Inside, in elegance and comfort guests were introduced to the luxury of Lincoln and the common sense of Ford, with cars ranging in prices and features, befitting today’s versatile customer profile.
As the leader of the pack, Ruben Yrausquin Jr. welcomed guests, and talked about the family’s passion for cars and dedication to customer service, he also introduced the Ford and Lincoln Regional Operation Manager. In turn, the visiting dignitary presented the family with a plaque, the Golden Shovel Award representing “Excellence in Job Creation and Economic Development Efforts.” It was a great photo opportunity with beautiful sisters, diligent colleagues Marcilla, Christina & Nathalie Yrausquin.
Baby brother Juan David was absent! He is now living in NY with his family, picking up additional university degrees to better prepare him for his eventual political comeback. His first political round was a nightmare. I hope the second one will be easier. I hear from Juan David now and then, especially when I write about politics, he is very encouraging, stating that Aruba can benefit from good analysis, and that we need public discussions and opposing forces, which he thinks are good for the development of the country in general.
While the showroom displays Ford Edge, -Everest and –Ranger, Marcila says the Ford Figo will be catching fire soon. She foresees great demand for the cool new car, as soon as everyone realizes how loaded it is and how reasonable it is, available in four models starting at Awg 27.950.
And talking about the FIGO: The car has sufficient leg room and huge trunk space and the feature I liked most is a docking station for the iphone, on the dashboard, which allows the passenger, not the driver, to Skype, watch the news, use FaceTime, and answer the phone. The car in designed to compete with the Toyota Yaris and the Kia Rio. So if you can’t afford a Mercedes, don’t fret, get a Figo!
