Aruban-born international trend spotter and tracker, Michael Tchong, was entrusted with a daunting task, that of speaking to local college students concerning their future. Charisse Hoen-Daly, Coordinator Office of Student Affairs, University of Aruba, was the local official who conceived the special event in which three local schools, including the vocational high school, the teacher’s training college and the university assembled to be inspired.
The students and their teachers congregated at the EPI auditorium, under the slogan: You are responsible for creating your own future. The four interactive sessions with Tchong involved over 1,000 students.
Tchong who is a reinvention specialist, used his expertise in marketing, media and technology to help his audience grasp how massive waves, dubbed “Ubertrends,” are reshaping society.
As he talked he illustrated the opportunities these societal upheavals presented, challenging the students to choose a future occupation, which ignites their passion and motivates them, while exploring innovative cross-disciplinary products and services that successfully capitalize on market waves.
Tchong’s talked vividly, showing the students how marketers are adapting to fast-moving cultural changes, with a special emphasis on social media.
The seminar was made possible via the generous collaboration of a number of sponsors among them the Radisson Aruba Resort Casino & Spa, where Tchong stayed during his short island visit.
Tchong’s company, Ubercool® is a branded entertainment service that brings innovation to life by combining offline immersive, infotainment events with targeted online social engagement. The company’s trend-propelled media and entertainment properties are designed to help its target audience constituencies leverage key market trends. Michael Tchong is the founder of Ubercool and a trend-tracking inspirational speaker who helps transform audiences worldwide.
Pictured here Tchong and EPI students, as well as Chong at the Radisson, with Germaine Wever and Lily Polsbroek, welcoming him to his home away from home!
