Keller Williams makes a splash

According to Notary Ted Johnson the real estate market is brisk, which in Notarese means Hopi Caliente.

Americans and Canadians have been buying pied-a terres, apartments, houses, in Aruba.

Most real estate projects, started pre-pandemic, have been sold out, or partially sold out, but some smaller ones, especially on Eagle Beach, are still under construction, including one big, ugly monster across Super Food.

It is a pity we have NO MASTER PLAN, everyone builds according to his whims and wishes and at the end it all looks hodge-podge.

I also really resent when developers put up an obnoxious project, start building, and do not bother about signs to inform the community what they are building, and who they are. Thank you OCondominium for being the exception to the rule.

Please tell us who’s building, and what it will look like. Unless you have something to hide?!

Keller Williams, KW Aruba, invited to an opening this week. I had no clue who they are until I was informed the brand is an international biggie.

According to Edwin Hekman, a former diligent ReMax real estate agent, he first heard about KW from a visitor who suggested opening one in Aruba. Then last year Edwin and another colleague from Remax, jumped into the deep end of the pool and set up the Aruba affiliate.

They hired, they trained, TADA.

The office they opened this week across the cruise ship terminal introduced more than 25 agents, male and female, mostly former bankers and lawyers who needed to reinvent themselves. They even have a photographer on staff, a big favorite, Paul v/Driel.

We sipped cocktails served by The Little One, a big favorite, and watched a red ribbon being cut.

While the pandemic was the kiss of death for some, it presented opportunities to others, and the real estate sector on Aruba, grabbed it, and has been cashing in on the desire of Northerners to go South.

I remember similar building booms in Aruba, and we should expect one now as the old inventory is dwindling. I heard at the party that Tierra del Sol is getting ready to accelerate building.

AruTram provided the backdrop to the festivities. The company finally decided to make some money on their otherwise quite useless trams and use them as party and event venues. Imaging clanking through main street at night, on top of the fancy blue double-decker, cocktail in hand, music blaring, Tattoo singing, yes, he is one of the Tram drivers and will entertain his party-goers. Call AruTram to book your next fiesta. Carolina Rojas Lacle will answer the phone and take care of the reservation, she’s been there for five years, and is ready to develop that revenue stream.

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July 03, 2021
Rona Coster