Romar Trading, distributors of Johnny Walker on the island undertook a giant brand promotion when International Brand Ambassador Arturo Savage was invited to inform and entertain food & beverage specialists here. This week, the Striding Man was featured in back-to-back seminars and tastings taking place at the Radisson Aruba Resort Casino & Spa, as well as during an exclusive dinner in honor of the local press hosted at Texas de Brazil.
Savage, entrusted with the whiskey portfolio of Diagio, a consumer goods giant, marketing and distributing world-famous drink brands, conducted the tastings of Johnny Walker Whiskey, Red Label, Black Label, Green Label, Gold Label and Blue Label, teaching the proper presentation and ritual expected of the brand.
Special attention was paid to the Blue Label, achieved with the combination of rare whiskies and rare skills. Savage taught his students the proper temperature of serving and the proper ice water presentation, the glassware and wow-factor which accompany sipping a complex and rewarding spirit.
Pictured here those who were privileged to sample all labels of the award-winning family of Scotch whisky, under the watchful eye of Mariuccia Amaddeo and Patrick Figaroa of Romar Trading, with other members of the Romar Trading team, Betto Wernet, Gunnar Leonardo who handle Diagio on Aruba, and local Johnny Walker Brand Ambassador, the Striding Man himself, Boefie Barbour.