While he is not big on personal Social Media, back in 2014, in one of his last posts Rammy Ramada wrote: Here is to THE very best year of my life… Master degree, 3 Marathons and finally my Homecoming…Which tells you something about him.
I met Ramada recently, and the reason why he is the subject of my column today is simple. He identified a vacuum, a need, and filled it, digitally, reinventing himself in the process. He came up with a new digital company for Aruba, making use of existing technology, previously unavailable here.
I noticed that the 26th Ronde van Aruba was different in 2017 with chip timing and live tracking, I also noticed the race has grown. Then in 2018, it ballooned again, and there were more pictures and more people along the way to cheer and support participants.
I also noticed the Aruba Bank four day Walk & Run 2018 was easier to track and better reported. The bank had announced it was revamping its existing Walk & Run App, and that with improved communication, comes Live tracking and Social Share features, training plans, tips to get participants ready, and the cherry on top, special playlists to get going.
At the bottom of the press release I found the Patrishi Sports name. Aha.
As a student Rammy participated in all digitized races and marathons, in the big wide world, and when he came back home to Aruba a number of years ago, he showed up for a race and it was all manually registered.
The light went on in his head. He left his cushy management job at a friendly local bakery and pursued the digitization of races via his one-man company Patrishi Sports.
After just two years, Aruba now has 21 digitized events, which increased enrollment and increased the numbers of spectators. Companies are not strategizing how to expand their events beyond previous limits.
The work of one man who saw an opportunity, and got off his chair.
I would never have been able to identify the need. He did. And that is what they mean when they say: The cool jobs of the future don’t even exist today. “The work landscape continues to evolve, bringing us positions in the next two decades that we can barely imagine now.” Monster.com