After opening last year in New York on Madison Avenue, and in Tokyo Japan at that city’s most exclusive shopping destination, Hublot opened a stylish boutique in Oranjestad, in the prestigious main shopping street adjacent to the cruise ship terminal.
The boutique forms the heart of the Forum Shops, a new upscale retail complex now under construction, neighbouring famed Diamonds International, a top-class international jeweler. It boasts a striking façade befitting of the brand’s image: fusion of materials, technology and a spirit of adventure.
Hublot, the Swiss luxury watch brand that brings the “Art of Fusion,” innovation, and a passion for unexpected combinations to watchmaking, is proud of opening its first Southern Caribbean boutique, in the internationally recognized capital of shopping in the Caribbean, Oranjestad, Aruba, with year-round sunshine, swaying palm trees and beautiful beaches.
“The new Hublot Boutique in Oranjestd,” says owner Darren Gad, “will allow us to take care of our special Hublot customers. We designed an elegant, understated space that reflects the brand’s DNA of luxury and innovative design, bringing to life the vision of fusion.”
Unique materials are a hallmark of Hublot’s watches, and they also play a prominent role in the boutique’s design. Besides the façade of black stone, leather furnishings, glass and metal fixtures, and high-tech details, the Swiss-designed boutique is imbued with contemporary style. Experienced, multi-lingual staff members provide the highest level of customer service, and a lounge within the boutique allows clients to shop in complete comfort.
The opening of the Oranjestad boutique will take the total number of Hublot boutiques to over 50, a dazzling expansion in just 4 years, at the most prestigious addresses in the world.
About Hublot, the exclusive story of Fusion
Hublot made its name 30 years ago when it became the first Swiss watch luxury brand to fuse precious metals with functional rubber, sparking a revolution for material innovation and aesthetics. In 2004, Mr. Jean-Claude Biver – one of the few men who have genuinely left their mark on Swiss watchmaking – gave Hublot a great new boost and revolutionized watchmaking with the creation of the “Big Bang”, the multiple award-winning chronograph with a contemporary and elegant design, which marked the start of the spectacular success of the brand. Today, with the new high-tech Hublot watch manufacture, building on the impressive growth of the brand, he continues to write the story of the Art of Fusion with the combination of materials like ceramic, carbon, platinum, tantalum, tungsten, titanium, rubber …with conventional materials as gold, platinum, steel, diamonds and precious stones, while remaining true to the Swiss tradition enriched with the visionary creativity of the 21st Century. For more information, visit Hublot.com
