The President’s Club of the Atlanta-based AutoTrader enjoyed the island of Curacao on a motivational experience just recently, basking in the island’s perpetual sunshine, lovely beaches and cultural heritage.
The group’s successful Curacao stay was facilitated by ECO Destination Management Services of Curacao.
While on the island, AutoTrader opted to also include CSR, a Corporate Social Responsibility project in the President’s Club itinerary. CSR is about how companies manage their business processes to produce an overall positive impact on society, be it their hometown or their vacation destination.
AutoTrader decided to focus its CSR project on the St. Jozef Orphanage, and converged on the facility taking the time and earmarking resources, to paint the location from top to bottom and to give each child within department/unit # 4 a pair of school shoes.
“AutoTrader views the way it does business not just in financial figures, but also by the overall positive impact it has on its community, in this case the host island of Curacao,” says Wichita Villacres, President ECO Destination Management Services of Curacao.
AutoTrader.com, which was created in 1997, is the Internet’s ultimate automotive marketplace and consumer information website which aggregates millions of new cars and certified pre-owned cars from thousands of auto dealers and private sellers, in just one place.
The company is also the leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers.
AutoTrader.com attracts millions of unique monthly visitors to its site, and to its sister sites AutoTraderClassics.com, vAuto, Kelley Blue Book — Kbb.com, HomeNet Automotive, and VinSolutions.
AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield & Byers is an investor, as well.
As a leader of its community AutoTrader is a firm believer in community projects. Each of AutoTrader’s affiliated business partners believes in helping their communities as part of their business responsibility, in this case, the island of Curaçao was chosen for the President’s Club CPR project, with over USD$50,000.00 in contributions to the St. Jozef Orphanage.
